This session aims to examine how AI can be used, responsibly and effectively, as a tool in every stage of the design process, highlighting the positives (e.g. time optimization) but without replacing the creative process. It will touch on the ethics of AI use in design (e.g. originality, intellectual property, bias, accessibility, etc.) as well as some current major pitfalls and deficiencies with AI design and how they can be addressed. This session can also look at how AI prompts can be structured to match the aims of your branding, i.e. how you can make the language commonly used by AI work for your brand voice.
