Your Organization’s Brand: More Than Just a Logo This session aims to touch on the elements of a brand outside of the usual suspects and how the small details and decisions matter for building your organizations identity and brand voice. Attendees can expect to see examples of content written in a brand voice and applications of treatments that help organizations stand out in their respective spaces. It can also focus on defining and differentiating your brand voice from other professional voices, and tips and strategies to teach your design teams to recognize and work within your organization’s brand and where to find opportunities to reinforce your it on campus.
