2025 COCA National Conference

This session covers recruitment, management, training, and best practices for team functionality, including blending personalities, assigning work, assessing performance, and establishing responsibilities and workflows. It will address functional day-to-day operations, such as tabling versus being mobile, keeping your team motivated, and making your team stand out. This session will also address ways to get team members to contribute to promotional strategies, based on their needs as a student, and touch on brainstorming sessions, facilitating pop-ups, and differentiating between general promotion vs. specialized (e.g. Days of Significance).