This introductory session will cover “everything” beginners need to know about clubs and student groups, touching on the differences between colleges and universities, funding, events, marketing, etc.). It will talk about registration and maintaining membership and engagement, as well as club collaboration (internal, such as club-to-club, and external, such as club to community) and event planning for clubs.
This session will talk about how you can enhance your department with events specific to clubs (e.g. executive meetings and trainings, club fairs, club conferences, etc.) and explore strategies for incorporating departmental initiatives into your semesterly and annual planning, working with club coordinators to execute these events. Different schools would be encouraged to share their best practices and strategies, keeping in mind participant numbers, budget, and student interest, and give feedback on different club management software being used.
Your Organization’s Brand: More Than Just a Logo This session aims to touch on the elements of a brand outside of the usual suspects and how the small details and decisions matter for building your organizations identity and brand voice. Attendees can expect to see examples of content written in a brand voice and applications of treatments that help organizations stand out in their respective spaces. It can also focus on defining and differentiating your brand voice from other professional voices, and tips and strategies to teach your design teams to recognize and work within your organization’s brand and where to find opportunities to reinforce your it on campus.
