2025 COCA National Conference

Bee Quammie

Spencer West

This introductory-level session strives to have information that can be applied to various streams. It will cover basic planning steps: from conceptualization to execution of events. Topics include booking venues, managing budget, strategic planning, managing a team on site, ticketing, crowd management, and more.

This session covers recruitment, management, training, and best practices for team functionality, including blending personalities, assigning work, assessing performance, and establishing responsibilities and workflows. It will address functional day-to-day operations, such as tabling versus being mobile, keeping your team motivated, and making your team stand out. This session will also address ways to get team members to contribute to promotional strategies, based on their needs as a student, and touch on brainstorming sessions, facilitating pop-ups, and differentiating between general promotion vs. specialized (e.g. Days of Significance).